EPISODE 18: Build Your Client Base and Get Paid for Your Talent—with Libby Post
In this Craft of Consulting podcast episode, I interview Libby Post. Libby is the President of Communications Services, a boutique political communications firm in New York that specializes in advocacy, electoral politics, healthcare, and libraries. Libby shares her wisdom from over 30 years of building a successful business that serves her clients and lets her live according to her passion and values.
Libby Post, President of Communications Services, shares her advice for getting paid for your value, connecting with your market, and creating a business that aligns with who you are and care about. In this podcast, we talk about:
Building a regular and repeating client base
How to make sure you get paid for everything that you do, particularly when folks ask for freebies
How to find confidence in the work that you do and embracing that you're worth it
How to get clients to recommend you to other clients
Figuring out how to reach your market and connect with clients
The importance of consistent branding across all platforms
Knowing your values and when to say no
More about Libby:
More about Communication Services:
In this Craft of Consulting podcast episode, I interview Diana Crabtree-Green
Listening Time: 46 min.