Episode #21 | Craft of Consulting

EPISODE 21: Transforming Client Relations into Action—with Ellen Grace Henson

In this Craft of Consulting podcast episode, I interview Ellen Grace Henson, Managing Director and Founder of Marketing Mechanics. Ellen helps organizations—Fortune 100, start-ups, government entities, and non-profits—accelerate growth across diverse markets and develop a more customer-centric approach to business, products, and services. Ellen is also the President of Women In Consulting, a professional organization whose members help each other build strong businesses. In this episode, she discusses how to recognize and transform client resistance.

View Transcript

TODAY'S

GUEST

Ellen Grace Henson

Ellen, founder of Marketing Mechanics, shares her top tactics and techniques for recognizing and then transforming client resistance. She covers a series of steps you can take to unify cross-functional teams and create more engaging environments that enable people and businesses to reach their goals. In this podcast, we talk about:

How to recognize the different forms of client resistance and how to transform it into action to create positive change
Seeing past symptoms of resistance to identify the root cause for an existing dynamic
Go-to tactics for shifting the client’s mindset from resistance to action
Frameworks to guide people through conversations about the customer and enable better collaboration
How branding your processes can generate excitement about common topics
The importance of developing an emotional connection at work