EPISODE 21: Transforming Client Relations into Action—with Ellen Grace Henson

In this Craft of Consulting podcast episode, I interview Ellen Grace Henson, Managing Director and Founder of Marketing Mechanics. Ellen helps organizations—Fortune 100, start-ups, government entities, and non-profits—accelerate growth across diverse markets and develop a more customer-centric approach to business, products, and services. Ellen is also the President of Women In Consulting, a professional organization whose members help each other build strong businesses. In this episode, she discusses how to recognize and transform client resistance.

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Ellen Grace Henson

Ellen, founder of Marketing Mechanics, shares her top tactics and techniques for recognizing and then transforming client resistance. She covers a series of steps you can take to unify cross-functional teams and create more engaging environments that enable people and businesses to reach their goals. In this podcast, we talk about: 

• How to recognize the different forms of client resistance and how to transform it into action to create positive change

• Seeing past symptoms of resistance to identify the root cause for an existing dynamic

• Go-to tactics for shifting the client’s mindset from resistance to action

• Frameworks to guide people through conversations about the customer and enable better collaboration

• How branding your processes can generate excitement about common topics 

• The importance of developing an emotional connection at work 

More about Ellen:

https://www.linkedin.com/in/ellengracehenson/

More about Marketing Mechanics: 

http://mktgmech.com/#

More about Women In Consulting: https://www.womeninconsulting.org

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