Episode 58: How to Market Yourself as a Consultant—with Lisa Larter
In this Craft of Consulting podcast episode, I interview Lisa Larter, a business strategist, digital marketing expert, author, and speaker.
Her company, the Lisa Larter Group, helps consultants and other clients formulate and execute marketing strategies all directed toward achieving their business goals. In this episode, we talk about the dos and don’ts of marketing your consulting business.
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Lisa shares how to marry business strategy and marketing so that you use your time and money wisely. In this podcast, we talk about:
Understanding what marketing is and what it can do for your consulting business
Honing in on the right buyer
Avoiding being the best-kept secret in your market
Choosing where to start when marketing yourself as a new consultant
Using content to establish authority and thought leadership, demonstrate value, and get prospective clients to take the right action
Giving prospective clients a clear next step
Making strategic decisions about how to appear and not appear on social media
Choosing when to follow social media trends
Bypassing the common mistakes consultants make when marketing that don’t get them the results they want
Embracing video technology to market yourself
Ensuring you have specific business and marketing strategies before doing marketing
Playing the long game and “inspecting what you expect”
Letting your personality shine through your marketing
Thriving during the COVID-19 pandemic
More about Lisa:
In this Craft of Consulting podcast episode, I interview Laura Wright.
Listening Time: 35min.
In this Craft of Consulting podcast episode, I interview Linda Popky and Lisa Anderson.
Listening Time: 40min.