Episode 68: Marketing Strategies to Reliably Grow Your Consulting Business—with Jeffrey Scott

In this Craft of Consulting podcast episode, I interview Jeffrey Scott, a consultant and coach in the landscape industry.

 

In this episode, Jeffrey Scott shares how he built a multi-pronged “bonfire” marketing strategy to build a reliable pipeline of consulting business, including by leveraging content to better serve his clients and prioritizing what to spend his marketing time, energy, and money on.

TODAY'S

GUEST

Jeffrey Scott

Jeffrey Scott shares his strategies for implementing and refining a robust marketing strategy that keeps his current clients engaged and happy and attracts new clients. In this podcast, we talk about:

 

  • Focusing on marketing from the beginning
     

  • Building a bonfire of marketing strategies
     

  • Creating systems, habits, and momentum that allow you to keep your business’ momentum going
     

  • Reusing content in different ways and connecting content together for your clients’ benefit
     

  • Picking the right priorities and adjusting regularly
     

  • Saying no to things so you can have the time to go deeper in a certain market or area
     

  • Writing and creating books, videos, and podcasts as tools for growing your business
     

  • Establishing peer coaching groups combined with a networking opportunity and experience for clients
     

  • Filming testimonials to use in your marketing
     

  • Becoming an expert speaker as a key consulting and marketing skill
     

  • Recognizing what you did that made you successful after you become successful
     

  • Being generous and giving away free content as a key marketing strategy
     

 

More about Jeffrey

PREVIOUS PODCASTS

In Part 2 of this Craft of Consulting podcast episode, I continue my interview with mindfulness and resiliency expert and transformational leadership coach Sky Jarrett, CEO of Transcend LLC.

Listening Time: 28min.

In this Craft of Consulting podcast episode, I interview Karin Lubin, EdD of Quantum Leap Coaching and Consulting. 

Listening Time: 40min.

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