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Listening Time:

40 min

Episode 168: Eliminating Friction to Get More Consulting Business—with Deb Zahn

Friction could cost you consulting business. Anytime you make a lead or prospective client take a step they don't need to take or do something that is unnecessarily difficult, you risk losing business.

In this Craft of Consulting podcast episode, I talk about how to eliminate friction so you get all the consulting business you should get.


Deb Zahn

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Episode Details

Don’t let friction get in the way of you getting consulting business. In this episode, I talk about:

  • Understanding that getting clients requires a series of yeses from prospective clients

  • Defining what friction is and how it can hurt your chance of getting consulting clients

  • Comparing their experiences with you with other industries

  • Recognizing that friction is usually cumulative

  • Mapping out your sales funnel and looking for ways to eliminate friction

Joining my free live masterclass Top 5 Things You Must Do to Get Consulting Clients July 14, 2022.

Learn more about the Top 5 Things You Must Do to Get Consulting Clients Masterclass:

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