Episode 168: Eliminating Friction to Get More Consulting Business—with Deb Zahn
Friction could cost you consulting business. Anytime you make a lead or prospective client take a step they don't need to take or do something that is unnecessarily difficult, you risk losing business.
In this Craft of Consulting podcast episode, I talk about how to eliminate friction so you get all the consulting business you should get.
Don’t let friction get in the way of you getting consulting business. In this episode, I talk about:
Understanding that getting clients requires a series of yeses from prospective clients
Defining what friction is and how it can hurt your chance of getting consulting clients
Comparing their experiences with you with other industries
Recognizing that friction is usually cumulative
Mapping out your sales funnel and looking for ways to eliminate friction
Joining my free live masterclass Top 5 Things You Must Do to Get Consulting Clients July 14, 2022.
Learn more about the Top 5 Things You Must Do to Get Consulting Clients Masterclass: