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Episode 196: How to Make Decisions About Your Consulting Business—with Julie Ballard

Launching and building a successful consulting business is all about making decisions. There isn't one way to do it or one right answer. So, you have to consider and make a multitude of decisions throughout every step of your consulting journey. Decisions that impact your clients, your business, and your life.

In this Craft of Consulting Podcast episode, I Interview Julie Ballard, a consultant who has gotten excellent results for her clients and business by making extraordinarily thoughtful decisions. In this podcast, she walks through some of the considerations and decisions she had to make as she was launching her consulting business and continues to build it.


Julie Ballard

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Episode Details

Julie Ballard weighed many options as she started to create her consulting business. In this episode, we talk about:

  • Enjoying the benefits of being a consultant

  • Deciding what to name her consulting business, so it would stand out in her market

  • Getting feedback who know and don’t know what you do

  • Creating a website to differentiate her consulting business

  • Moving from just relying on referrals and word of mouth to doing networking

  • Networking as an introvert

  • Leveraging controversial to establish authority

  • Sharing advice with people thinking of or just becoming consultants

For more information about Julie Ballard:


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