Episode 196: How to Make Decisions About Your Consulting Business—with Julie Ballard
Launching and building a successful consulting business is all about making decisions. There isn't one way to do it or one right answer. So, you have to consider and make a multitude of decisions throughout every step of your consulting journey. Decisions that impact your clients, your business, and your life.
In this Craft of Consulting Podcast episode, I Interview Julie Ballard, a consultant who has gotten excellent results for her clients and business by making extraordinarily thoughtful decisions. In this podcast, she walks through some of the considerations and decisions she had to make as she was launching her consulting business and continues to build it.
Julie Ballard weighed many options as she started to create her consulting business. In this episode, we talk about:
Enjoying the benefits of being a consultant
Deciding what to name her consulting business, so it would stand out in her market
Getting feedback who know and don’t know what you do
Creating a website to differentiate her consulting business
Moving from just relying on referrals and word of mouth to doing networking
Networking as an introvert
Leveraging controversial to establish authority
Sharing advice with people thinking of or just becoming consultants
For more information about Julie Ballard: