Episode 46: Building a Super-Niche Consulting Business—with Reuven Lerner
In this Craft of Consulting podcast episode, I interview Reuven Lerner, a global IT consultant specializing in Python, which is a programming language. In this episode, we talk about his evolving business model and how he "niched down" to grow his business. We also talk about ways to diversify your clients and offerings to scale your business and respond to sudden shifts in your markets and clients.
It might seem like a contradiction, but you can actually expand your consulting business by focusing on a specific niche market. Reuven shares his experience and successes that can help you select and evolve niche markets, use online products to scale your consulting business, and expand your client base to include both corporate and individual clients.
In this podcast, we talk about:
Why niching down is key to scaling up your consulting business
Diversifying your revenue streams by serving corporate and individual clients
The differences between B2B and B2C sales, relationships, and transactions
New ways to ask questions, listen, and observe reactions as a goldmine for future business
Pricing products and services for corporate and individual clients
Using online products and services to increase your offerings, client base, flexibility, and revenue
How giving away value today can make you the go-to source and generate revenue tomorrow
New ways to use mailing lists, free content, and social media to build trust, authority, and future revenue
Ways to test, improve, or ditch new offerings to roll out products and services that people want
Using partnerships to market and expand your business
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