EPISODE 31: How to Use Human-Centered Design When Consulting—with Ashley Pinakiewicz

In this Craft of Consulting podcast episode, I interview Ashley Pinakiewicz. Ashley is an expert in human-centered design (also known as design thinking) and branding. Her consulting business, Looking Glass Strategy, uses human-centered design to transform companies and mission-driven organizations. Her clients range from educational organizations to nonprofits to Fortune 500 companies. In this interview, she shares what human-centered design is, how she uses it with her clients, and how she blends it with branding strategy. She also shares how she uses the same approach to build her business.


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Ashley Pinakiewicz

Ashley Pinakiewicz shares her strategies for introducing human-centered design to her clients and helping them learn or adapt the process and ultimately use it to reach their goals. In this episode, we talk about: 


  • What human-centered design or design thinking is and how it works when consulting

  • How to get clients to embrace creative problem solving and more empathetic processes

  • Ways to shift cultures within companies and organizations

  • The right mindset for approaching clients who are being introduced to this new way of planning

  • How to apply human-centered design to grow your client base

  • Ways to incorporate brand strategy with human-centered design


More about Ashley:



More about Looking Glass Strategy, LLC:



In this Craft of Consulting podcast episode, I share proven methods for leveraging your existing network to get clients.

Listening Time: 31min.

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