EPISODE 51: Using Multiple Promotional Strategies to Build Your Business—with Roberta Matuson

In this Craft of Consulting podcast episode, I interview Roberta Matuson who helps organizations and companies identify, acquire, nurture, and retain the best people. She is president of Matuson Consulting and has authored 5 books on topics related to talent. In this episode, we talk about how Roberta uses multiple marketing strategies to promote herself, establish her credibility, and build her business.

Mitigate the Impact of the Coronavirus Crisis on Your Consulting Business 

Check out my blog: How to Make Decisions When You Lose Consulting Business Because of the Coronavirus Pandemic.

Are You Worried About Your Finances During the Crisis?

Download the Financial Reality Assessment Tool to help assess your financial situation and make decisions.

TODAY'S

GUEST

Roberta Matuson

In this episode, we talk about how Roberta markets her consulting business and leverages multiple marketing and other strategies to attract and retain more clients. In this podcast, we talk about:

 

  • Pulling business toward you to attract and retain more clients

  • Picking one or two types of marketing content you enjoy creating and getting really good at them 

  • Scheduling time to create content and using the right content at the right time

  • Focusing your business and honing your messaging so that it’s easier to tell people what you do and easier for clients to say yes

  • Letting go of trying to be everything for everybody to become the go-to person in your niche

  • Using technology to work from anywhere and live the life you want

  • Building relationships and getting to “yes” through multiple conversations with potential clients

  • Navigating client objections

  • Pricing for strategy and execution phases of consulting engagements  

  • Asking the right questions to calculate value-based pricing


 

More about Roberta Matuson:

http://www.matusonconsulting.com

 

More About Roberta’s Books:

https://www.amazon.com/s?k=roberta+chinsky+matuson&crid=29319247BXFVY&sprefix=%2Caps%2C146&ref=nb_sb_ss_i_1_0

PREVIOUS PODCAST
NEXT PODCAST
Subscribe to the Craft of Consulting, and you’ll receive weekly strategies and techniques to help you grow your consulting business and have the life you truly want in less time.

Thanks for subscribing!

Unsubscribe anytime. No spam. Ever.

craft-of-consulting-logo-tm.png

CONTACT US

Email

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram

© 2020 by ZahnCraft, LLC. All Rights Reserved.