EPISODE 51: Using Multiple Promotional Strategies to Build Your Business—with Roberta Matuson
In this Craft of Consulting podcast episode, I interview Roberta Matuson who helps organizations and companies identify, acquire, nurture, and retain the best people. She is president of Matuson Consulting and has authored 5 books on topics related to talent. In this episode, we talk about how Roberta uses multiple marketing strategies to promote herself, establish her credibility, and build her business.
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In this episode, we talk about how Roberta markets her consulting business and leverages multiple marketing and other strategies to attract and retain more clients. In this podcast, we talk about:
Pulling business toward you to attract and retain more clients
Picking one or two types of marketing content you enjoy creating and getting really good at them
Scheduling time to create content and using the right content at the right time
Focusing your business and honing your messaging so that it’s easier to tell people what you do and easier for clients to say yes
Letting go of trying to be everything for everybody to become the go-to person in your niche
Using technology to work from anywhere and live the life you want
Building relationships and getting to “yes” through multiple conversations with potential clients
Navigating client objections
Pricing for strategy and execution phases of consulting engagements
Asking the right questions to calculate value-based pricing
More about Roberta Matuson:
More About Roberta’s Books: