Episode 55: Creating the Conditions for Success Before Engaging Clients—with Deb Zahn

In this Craft of Consulting podcast episode, host Deb Zahn lays out key steps new consultants needs to take to prepare for successfully engaging clients.


Using gardening as a comparison, Deb shares preparation strategies that consultants cannot afford to skip as they launch their businesses and try to get their first clients.

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Deb Zahn

Deb has seen too many consultants flounder and fail simply because they did not adequately prepare before they tried to get clients and operate their businesses. In this podcast, she talks about:

  • Investing the right proportion of time preparing for success before engaging clients

  • Making good, deliberate decisions about your pricing model and price—and what can go wrong if you don’t

  • Creating a foundation for success through nailing down what your value to clients is and how you will describe it

  • Developing a brand that your market will respond to

  • Figuring out effective, doable marketing strategies

  • Giving yourself a financial cushion so you don’t act based on panic

  • Getting the right systems in place and automating everything you can to save time later and keep your clients happy

  • Learning from Deb’s rocky start so you can be successful faster

  • Improving what you do overtime


More About Deb: 



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