Episode 57: Advancing Your Consulting Business During Times of Crisis—with Linda Popky and Lisa Anderson

In this Craft of Consulting podcast episode, I interview Linda Popky and Lisa Anderson, the Executive Directors for the Society for the Advancement of Consulting (SAC), which brings together successful independent consultants from around the world with the top thinkers in consulting today to share best practices and gain professional insights. 

 

Linda Popky is the founder and president of Leverage2Market Associates. She is a marketing expert who helps small businesses and consultants to mid-sized companies and large Fortune 500 enterprises help get heard above the noise of their markets. Lisa Anderson is the founder and president of LMA Consulting Group Inc. and specializes in manufacturing strategy and end-to-end supply chain transformation. (And, yes, she knows where all the toilet paper is!)

 

In this episode, we talk about what SAC does and how it helps consultants build successful businesses. We also talk about all the things that consultants could and should be doing during the current crisis to help clients and keep their own businesses going.

Mitigate the Impact of the Coronavirus Crisis on Your Consulting Business 

Check out my blog: How to Make Decisions When You Lose Consulting Business Because of the Coronavirus Pandemic.

Are You Worried About Your Finances During the Crisis?

Download the Financial Reality Assessment Tool to help assess your financial situation and make decisions.

TODAY'S

GUEST

Linda Popky and Lisa Anderson

As Executive Directors for the Society for the Advancement of Consulting and consultants, Linda Popky and Lisa Anderson have tremendous insights on how to be successful, including during and after this crisis. In this podcast, we talk about:

  • Helping clients improve and build their businesses through SAC's offerings and community

  • Thriving through the current uncertainty

  • Engaging clients now...in the right way

  • Marketing your services during the crisis

  • Writing a book easier and faster than you can imagine

  • Making diverse, relevant content that will engage people in your market 

  • Evolving your consulting business as your market evolves

 

More About Linda and Lisa: 

https://consultingsociety.com/about/executive-directors/

 

More about the Society for the Advancement of Consulting:

https://consultingsociety.com

 

More about the e-book Thirty Steps Your Business Can Take Today to Be Prepared for Future Success: https://consultingsociety.com/successfully-navigating-covid19/

PREVIOUS PODCASTS

In this Craft of Consulting podcast episode, host Deb Zahn lays out key steps new consultants needs to take to prepare for successfully engaging clients.

Listening Time: 29min.

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