Episode 57: Advancing Your Consulting Business During Times of Crisis—with Linda Popky and Lisa Anderson
In this Craft of Consulting podcast episode, I interview Linda Popky and Lisa Anderson, the Executive Directors for the Society for the Advancement of Consulting (SAC), which brings together successful independent consultants from around the world with the top thinkers in consulting today to share best practices and gain professional insights.
Linda Popky is the founder and president of Leverage2Market Associates. She is a marketing expert who helps small businesses and consultants to mid-sized companies and large Fortune 500 enterprises help get heard above the noise of their markets. Lisa Anderson is the founder and president of LMA Consulting Group Inc. and specializes in manufacturing strategy and end-to-end supply chain transformation. (And, yes, she knows where all the toilet paper is!)
In this episode, we talk about what SAC does and how it helps consultants build successful businesses. We also talk about all the things that consultants could and should be doing during the current crisis to help clients and keep their own businesses going.
Mitigate the Impact of the Coronavirus Crisis on Your Consulting Business
Are You Worried About Your Finances During the Crisis?
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Linda Popky and Lisa Anderson
As Executive Directors for the Society for the Advancement of Consulting and consultants, Linda Popky and Lisa Anderson have tremendous insights on how to be successful, including during and after this crisis. In this podcast, we talk about:
Helping clients improve and build their businesses through SAC's offerings and community
Thriving through the current uncertainty
Engaging clients now...in the right way
Marketing your services during the crisis
Writing a book easier and faster than you can imagine
Making diverse, relevant content that will engage people in your market
Evolving your consulting business as your market evolves
More About Linda and Lisa:
More about the Society for the Advancement of Consulting:
More about the e-book Thirty Steps Your Business Can Take Today to Be Prepared for Future Success: https://consultingsociety.com/successfully-navigating-covid19/
In this Craft of Consulting podcast episode, host Deb Zahn lays out key steps new consultants needs to take to prepare for successfully engaging clients.
Listening Time: 29min.