Episode 59: Using LinkedIn to Build Your Consulting Business—with Dana Lindahl
In this Craft of Consulting podcast episode, I interview Dana Lindahl, founder of Legendary Leadgen, which helps Business-to-business (B2B) companies, digital consultants, and marketing agencies increase their sales and reduce the amount of time they spend trying to get in front of their target market.
In this episode, Dana goes deep into how to use LinkedIn to generate sales, including all the insider information you need to get leads through LinkedIn and avoid common mistakes.
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Dana shares how to use LinkedIn effectively to generate business by knowing the details of how it works. In this podcast, we talk about:
Understanding what lead generation is and how critical it is to your consulting business
Using LinkedIn to generate leads vs. other platforms like Facebook and Instagram
Using LinkedIn’s “content deficiency” to your advantage
Avoiding posting the wrong type of content on LinkedIn and posting the right content instead
Timing your posts to increase their effectiveness
Leveraging content that you don’t create and posting it in a way that LinkedIn won’t penalize you
Reaching out to people on LinkedIn the right way
Understanding what LinkedIn wants and what it will suppress or amplify
Tagging your way to a wider audience
Writing for humans and LinkedIn’s algorithm
Posting content during the COVID-19 pandemic
More about Dana:
More about Legendary Leadgen:
In this Craft of Consulting podcast episode, host Deb Zahn talks about what her fellow white consultants can and should do to dismantle racism.
Listening Time: 20min.