Episode 59: Using LinkedIn to Build Your Consulting Business—with Dana Lindahl

In this Craft of Consulting podcast episode, I interview Dana Lindahl, founder of Legendary Leadgen, which helps Business-to-business (B2B) companies, digital consultants, and marketing agencies increase their sales and reduce the amount of time they spend trying to get in front of their target market.

 

In this episode, Dana goes deep into how to use LinkedIn to generate sales, including all the insider information you need to get leads through LinkedIn and avoid common mistakes.

Mitigate the Impact of the Coronavirus Crisis on Your Consulting Business 

Check out my blog: How to Make Decisions When You Lose Consulting Business Because of the Coronavirus Pandemic.

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TODAY'S

GUEST

Dana Lindahl

Dana shares how to use LinkedIn effectively to generate business by knowing the details of how it works. In this podcast, we talk about:

  • Understanding what lead generation is and how critical it is to your consulting business

  • Using LinkedIn to generate leads vs. other platforms like Facebook and Instagram

  • Using LinkedIn’s “content deficiency” to your advantage

  • Avoiding posting the wrong type of content on LinkedIn and posting the right content instead

  • Timing your posts to increase their effectiveness

  • Leveraging content that you don’t create and posting it in a way that LinkedIn won’t penalize you

  • Reaching out to people on LinkedIn the right way

  • Understanding what LinkedIn wants and what it will suppress or amplify

  • Tagging your way to a wider audience

  • Writing for humans and LinkedIn’s algorithm

  • Posting content during the COVID-19 pandemic

 

More about Dana:

https://www.linkedin.com/in/dana-lindahl/

 

More about Legendary Leadgen:

https://www.legendaryleadgen.com

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