4/20/21

Listening Time:

30 min

Episode 104: Creating Craveable Consulting Client Experiences—with Deb Zahn

In this Craft of Consulting podcast episode, Host Deb Zahn talks about how to cultivate client experiences that will have them begging for more and shouting from the rooftops about you.


In this episode, she talks about how to get the basics of a wonderful client experience right and what systems you can use to make it easier for you. She also shares how to add your unique X-factor to wow prospective and existing clients even more and make yourself magnetic within your market.

TODAY'S GUEST

Deb Zahn

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Episode Details

Deb creates enjoyable experiences for her consulting clients. Deb shares:

  • Creating deliberate client experiences and not leaving them to chance

  • Avoiding the cringe-worthy no-nos that leave a bad taste in clients’ mouths

  • Understanding the key principles that should guide how you create the client experiences you want

  • Cultivating a friction- and frustration-free experience by reducing anything that makes it difficult for the client to do what you want them to do

  • Making your relationship with your client the easiest relationship they have with anyone in their entire life

  • Orienting everything toward prospective and existing clients

  • Having a clear call to action that is easy for clients to do rather than defaulting to what is easy for you

  • Avoiding loss to follow up by having a scheduling system

  • Showing clients that working with you is all value and no fuss

  • Admitting when she has fallen short and what she did to fix the issue

  • Making the meeting they have with you the best meeting that they have had in a while

  • Differentiating yourself by showing you care about your clients after the engagement ends