Episode 104: Creating Craveable Consulting Client Experiences—with Deb Zahn
In this Craft of Consulting podcast episode, Host Deb Zahn talks about how to cultivate client experiences that will have them begging for more and shouting from the rooftops about you.
In this episode, she talks about how to get the basics of a wonderful client experience right and what systems you can use to make it easier for you. She also shares how to add your unique X-factor to wow prospective and existing clients even more and make yourself magnetic within your market.
Deb creates enjoyable experiences for her consulting clients. Deb shares:
Creating deliberate client experiences and not leaving them to chance
Avoiding the cringe-worthy no-nos that leave a bad taste in clients’ mouths
Understanding the key principles that should guide how you create the client experiences you want
Cultivating a friction- and frustration-free experience by reducing anything that makes it difficult for the client to do what you want them to do
Making your relationship with your client the easiest relationship they have with anyone in their entire life
Orienting everything toward prospective and existing clients
Having a clear call to action that is easy for clients to do rather than defaulting to what is easy for you
Avoiding loss to follow up by having a scheduling system
Showing clients that working with you is all value and no fuss
Admitting when she has fallen short and what she did to fix the issue
Making the meeting they have with you the best meeting that they have had in a while
Differentiating yourself by showing you care about your clients after the engagement ends