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Listening Time:

45 min

Episode 106: How to Write a Book to Build Your Consulting Business—with Vikrant Shaurya

A book can be one powerful way to establish yourself as an authority in your field and get clients. But writing and publishing a book can feel like a mysterious and/or terrifying endeavor.

In this Craft of Consulting podcast episode, I interview author and author-maker Vikrant Shaurya, who shares a clear path from having a desire to write a book all the way to having one and using it to boost your consulting business. Plus we dive into two of the most critical steps in that process.


Vikrant Shaurya

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Episode Details

Vikrant Shaurya helps consultants and coaches make their books happen. In this episode, we talk about:

  • Understanding why you should consider writing a book and how it can help your consulting business

  • Getting past the mindset blocks holding you back

  • Using a checklist of a well-defined process to get you through each step of the process and take the right actions

  • Knowing what happens and what to do after you write a book

  • Taking the first steps in the ideation phase

  • Identifying your why and how you will use the book to further your consulting business goals

  • Identifying target readers and how your book helps them

  • Developing an outline using a mind-mapping tool

  • Creating a sales funnel to support the backend of your sales process

For more information about Vikrant's professional publishing service:

To get Vikrant’s checklist for writing your book:

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