Episode 106: How to Write a Book to Build Your Consulting Business—with Vikrant Shaurya
A book can be one powerful way to establish yourself as an authority in your field and get clients. But writing and publishing a book can feel like a mysterious and/or terrifying endeavor.
In this Craft of Consulting podcast episode, I interview author and author-maker Vikrant Shaurya, who shares a clear path from having a desire to write a book all the way to having one and using it to boost your consulting business. Plus we dive into two of the most critical steps in that process.
Vikrant Shaurya helps consultants and coaches make their books happen. In this episode, we talk about:
Understanding why you should consider writing a book and how it can help your consulting business
Getting past the mindset blocks holding you back
Using a checklist of a well-defined process to get you through each step of the process and take the right actions
Knowing what happens and what to do after you write a book
Taking the first steps in the ideation phase
Identifying your why and how you will use the book to further your consulting business goals
Identifying target readers and how your book helps them
Developing an outline using a mind-mapping tool
Creating a sales funnel to support the backend of your sales process