Episode 107: Elevating Your Sales and Negotiation Skills and Processes—with Julia Ewert
Getting consulting clients requires knowing how to sell and negotiate skillfully. You need to know how to do each well and when to apply each to get clients to say yes to a contract.
In this Craft of Consulting podcast episode, I interview sales expert Julia Ewert who walks through how to sell your services more effectively and negotiate high-value contracts.
Sales expert Julia Ewert knows that selling means leaving nothing to chance and never just relying on hope to get business. In this episode, we talk about:
Understanding where the sales and negotiation become friends
Making marketing and sales best buddies
Knowing precisely how you are going to convert leads to clients
Avoiding common sales mistakes, such as winging high-risk and high-stakes conversations
Never saying anything by accident
Honing in on the right questions to ask in a sales conversation
Overcoming common objections in a sales conversation, including pricing objections
For more information about Julia Ewert: