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Listening Time:

48 min

Episode 109: Using a Podcast to Grow Your Consulting Business—with Zack David

Having a podcast can help you get business as a consultant. It can be a powerful marketing tool because people in your market will get to know you as an authority and expert, like you as a person and consultant, and trust you to deliver the results they want.

But does starting a podcast can seem like a mysterious, monumental endeavor? It doesn't have to be if you look to folks who know the ins and outs of how to do it—and do it in a way that serves your business goals.

In this Craft of Consulting podcast episode, I interview Zack David, aka The Podcast Man, who shares his insights on why a podcast can help your consulting business and demystifies the basic approach, processes, and equipment you need to start your own podcast.


Zack David

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Episode Details

Zack David shares the basics of what you do need to know and get to start your own podcast. In this episode, we talk about:

  • Using podcasts to establish authority as a consultant in your field

  • Creating private podcasts for clients or prospective clients

  • Recognizing the expanding world of podcasting

  • Establishing feelings of trust and intimacy through podcasting

  • Making your value available and convenient through podcasts

  • Borrowing podcasting best practices

  • Develop a strategy and setting up the basics right

  • Getting help where you need it most

  • Understanding why you have to have a platform to host your podcast and what the heck an RSS feed is

  • Harnessing the power of SEO to draw people to your website

  • Promoting your podcast on social media, including creating audiograms

  • Having guests promote your podcast and expand your reach as a consultant

  • Being a guest on other podcasts

  • Embracing the importance of sound quality but without having to record in a professional studio

  • Knowing what basic equipment you need, including a dynamic microphone, pop filter, scissor arm or mic stand, etc.

  • Recording on two tracks if you have a guest to make editing easier and options for doing so


For more information about Zack David:

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