Episode 109: Using a Podcast to Grow Your Consulting Business—with Zack David
Having a podcast can help you get business as a consultant. It can be a powerful marketing tool because people in your market will get to know you as an authority and expert, like you as a person and consultant, and trust you to deliver the results they want.
But does starting a podcast can seem like a mysterious, monumental endeavor? It doesn't have to be if you look to folks who know the ins and outs of how to do it—and do it in a way that serves your business goals.
In this Craft of Consulting podcast episode, I interview Zack David, aka The Podcast Man, who shares his insights on why a podcast can help your consulting business and demystifies the basic approach, processes, and equipment you need to start your own podcast.
Zack David shares the basics of what you do need to know and get to start your own podcast. In this episode, we talk about:
Using podcasts to establish authority as a consultant in your field
Creating private podcasts for clients or prospective clients
Recognizing the expanding world of podcasting
Establishing feelings of trust and intimacy through podcasting
Making your value available and convenient through podcasts
Borrowing podcasting best practices
Develop a strategy and setting up the basics right
Getting help where you need it most
Understanding why you have to have a platform to host your podcast and what the heck an RSS feed is
Harnessing the power of SEO to draw people to your website
Promoting your podcast on social media, including creating audiograms
Having guests promote your podcast and expand your reach as a consultant
Being a guest on other podcasts
Embracing the importance of sound quality but without having to record in a professional studio
Knowing what basic equipment you need, including a dynamic microphone, pop filter, scissor arm or mic stand, etc.
Recording on two tracks if you have a guest to make editing easier and options for doing so
For more information about Zack David: