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Listening Time:

39 min

Episode 113: Overcoming Isolation as an Independent Consultant—with Laura Marella and Jeanene Kroetch

Becoming an independent consultant can give you the freedom and flexibility you crave, but it can also be lonely. How do you solve that problem while still enjoying your independence?

In this Craft of Consulting podcast episode, I interview Laura Marella and Jeanene Kroetch, co-founders of Overflow, a platform-based accelerator that serves independent strategic consultants in the areas of marketing, innovation, design, and communications. They share their experiences of going independent after working in the corporate world and how they are helping others not only feel less isolated but also get access to resources and scale their businesses.


Laura Marella and Jeanene Kroetch

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Episode Details

Laura Marella and Jeanene Kroetch are on a mission to help independent marketing, innovation, design, and communications consultants connect and thrive. In this episode, we talk about:

  • Defining what Overflow is and does

  • Experiencing loneliness when you become an independent consultant

  • Having support in a job and then becoming the CEO of everything

  • Getting access to affordable research to support your business and work

  • Asking for help when you need it

  • Creating your own community of collaborators

  • Developing products to scale your business

  • Having a marketplace to sell your Intellectual Property and products

For more information about Overflow:

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