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Listening Time:

20 min

Episode 12: Shifting Your Mindset to Get Clients—with Deb Zahn

In this Craft of Consulting podcast episode, host Deb Zahn shares her tried-and-true methods for shifting your mindset to get more business faster. Because your mindset drives the action you take, cultivating the right mindset can make all the difference. In this episode, she talks about two essential mindsets: 1) getting comfortable with business development and selling and 2) understanding that there’s enough business out there for you.


Deb Zahn

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Episode Details

Podcast host Deb Zahn will share her insights and techniques for developing a business development mindset as well as an action-oriented mindset that banishes false perceptions of scarcity. In this podcast, I’m going to talk about:

  • Increasing your comfort with business development and “selling” yourself by understanding what it truly is

  • Activating your “why” as a consultant by imagining who you want to help

  • What a perceived scarcity mindset does to your brain and how that can drive you to take the wrong actions

  • Interrupting negative narratives about your market and your ability to get business

  • Shifting your focus to high-yield actions

​More about Deb:

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