Episode 126: Storytelling Your Way to Consulting Clients—with Amy Blaschka
Telling your story effectively can get you more consulting clients. Effective stories tell prospective clients who you are and why they should trust you with their problems and aspirations.
In this episode of the Craft of Consulting podcast, expert social media ghostwriter, Amy Blaschka, shares strategic ways to use storytelling to magnify your business and get clients to hire you.
Amy Blaschka knows how to craft stories to communicate and connect better. In this episode, we talk about:
Drawing people in through storytelling and tantalizing tidbits
Weaving together your professional and personal experience to reveal your unique points of difference
Sharing wisdom and insights of how you navigated successes and challenges
Being a bit vulnerable to show that you are relatable, genuine, and authentic
Figuring out your unique zone of genius and personal brand
Understanding the long game of building trust
Implementing basic shifts on your website and social media to improve your stories and get better results
Asking your audience and clients about their challenges, struggles, and desires
Using the power trifecta for winning at the long game of content
Understanding what a ghost writer does
For more information about Amy Blaschka: