Episode 138: Knowing When to Do Marketing and Outreach—with Deb Zahn
Both marketing and outreach are essential to building your consulting business. So it’s critical to know when to apply each and do them well enough to get clients and fill your pipeline.
On this week's episode of the Craft of Consulting Podcast, I talk all about marketing and outreach, including the difference between the two, why they matter, how they work together, how to do them well, and what to avoid.
Done well, marketing and outreach work together to keep clients and income flowing in. In this episode, I talk about:
Learning how to get more consulting business through my online course, Get More Consulting Business Faster
Understanding the difference between a lead and a prospect
Recognizing the difference between marketing and outreach and how they work together
Knowing when to emphasize outreach vs. marketing
Doing fruitful outreach rather than spinning your wheels and feeling discouraged
Playing the long game of consulting and building your future pipeline through marketing
Creating a marketing mix that doesn’t just rely on one thing
Getting people you want to work with to know, like, and trust you
Avoiding common marketing mistakes and not using marketing as a crutch
Ensuring you are doing both marketing and outreach to get consulting clients
For more information about my online course: