Episode 142: Consulting Case Studies That Convert—with Anfernee Chansamooth
Your promise is not enough to woo prospective consulting clients. But a promise of what you can do for them + proof that you have done it before is a powerful combination!
In this Craft of Consulting podcast, I interview Anfernee Chansamooth from Simple Creative Marketing who breaks down why case studies can provide the proof would-be clients need to increase their desire to engage you. He also shares how to craft them to get that outcome.
Case studies are powerful tools to show consulting clients why they should hire you. In this episode, we talk about:
Establishing trust with potential clients and your brand
Knowing which type of content converts and what doesn’t
Using case studies as a way to quickly elicit and demonstrate that you can deliver on your promise
Ensuring your case studies have three elements that make them compelling
Recognizing why some case studies are don’t work
Avoiding common obstacles when consultants do case studies
Interviewing clients and asking in depth questions to make case studies truly resonate
Sharing a seven-step framework for developing effective case studies
Using case studies to generate leads and close deals
For more information about Anfernee Chansamooth and Simple Creative Marketing:
Bonuses for you: https://www.simplecreativemarketing.com/coc/
Free Case Study Guide PDF: Learn our 6-step process for crafting compelling case studies: