Episode 146: Constructing a Story of Who You Are That Yields Results—with Woody Harrison
Cold calls and storytelling. Both can help you build your consulting business.
On this week's episode of the Craft of Consulting Podcast, I brought on an expert video storyteller, Woody Harrison. You’ll learn about the art and structure of storytelling to help you capture clients’ interest and get them excited about working with you.
Woody also touches upon cold calling and how the relationships he built through storytelling took him from zero clients to having the business he wanted to have.
Woody Harrison helps his clients create stories that yield the results they want. In this episode, we talk about:
Getting clients through cold calls
Understanding what makes stories effective through conflict
Creating emotional connections through stories
Imbuing trust into your stories
Using the storytelling process in your video marketing
Avoiding underestimating the hook of a great headline
Recognizing that your clients—not you—are the heroes of your stories
Sharing your origin story on your website and social media
Getting that clarity about who you wanted to work with and what work you wanted to do
For more information about Woody Harrison: