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Listening Time:

42 min

Episode 146: Constructing a Story of Who You Are That Yields Results—with Woody Harrison

Cold calls and storytelling. Both can help you build your consulting business.

On this week's episode of the Craft of Consulting Podcast, I brought on an expert video storyteller, Woody Harrison. You’ll learn about the art and structure of storytelling to help you capture clients’ interest and get them excited about working with you.

Woody also touches upon cold calling and how the relationships he built through storytelling took him from zero clients to having the business he wanted to have.


Woody Harrison

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Episode Details

Woody Harrison helps his clients create stories that yield the results they want. In this episode, we talk about:

  • Getting clients through cold calls

  • Understanding what makes stories effective through conflict

  • Creating emotional connections through stories

  • Imbuing trust into your stories

  • Using the storytelling process in your video marketing

  • Avoiding underestimating the hook of a great headline

  • Recognizing that your clients—not you—are the heroes of your stories

  • Sharing your origin story on your website and social media

  • Getting that clarity about who you wanted to work with and what work you wanted to do

For more information about Woody Harrison:

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