02/14/22
Listening Time:
39 min
Episode 147: Using Online Ads in Your Marketing Mix—with Chudi Anyaeche
Adding online/digital ads to your marketing mix can be a great option for your consulting business? But how do you do them effectively, so you aren't wasting your money?
On this week's episode of the Craft of Consulting Podcast, online marketing expert Chudi Anyaeche shares the dos and don'ts of online advertising. He shares how to test and deploy ads to increase the likelihood of getting the business you ultimately want.
TODAY'S GUEST
Chudi Anyaeche
Episode Details
Chudi Anyaeche helps create and test online ad campaigns to help companies get more business. In this episode, we talk about:
Understanding the purpose of digital advertising
Knowing how algorithms can limit the reach to your organic social media posts vs online ads
Avoiding common mistakes with online advertising
Answering the right initial questions to formulate a targeted advertising strategy
Researching, testing, and optimizing your ads over time
Clarifying your target audience and finding the right language to get them to care about what you’re selling
Recognizing what separates more successful businesses from those that are not as successful
Using data to see what works and then adjusting your strategy
Holding true to your values when advertising
Getting help with online advertising
Looking for red flags when getting help
Having something that people want to buy
For more information about Chudi Anyaeche: https://www.linkedin.com/in/chukwudi-anyaeche