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Listening Time:

39 min

Episode 149: Email Outreach to Consulting Leads and Prospective Clients—with Deb Zahn

Sending emails to consulting leads and prospective clients is a critical strategy for pursuing business. But ineffective emails can stop you from getting clients and hurt your consulting business.

On this week's episode of the Craft of Consulting Podcast, I talk about crafting effective outreach emails, including big dos that will get you more meetings and don'ts that will get you ignored or annoy your would-be consulting clients.


Deb Zahn

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Episode Details

Using email to get consulting leads and prospective clients to agree to meet with you requires clarity and skill. In this episode, we talk about:

  • Understanding the importance of doing email outreach skillfully

  • Knowing precisely what your goal is in sending the emails

  • Increasing the likelihood of getting a meeting by how you craft the emails

  • Being clear about why you are sending the email based on the stage of your consulting journey and your pipeline of work

  • Creating a compelling subject line that makes people want to open your email

  • Saying less and directing more in the body of the email

  • Reducing friction to make it easy for the consulting leads and prospective clients to learn more and say yes

  • Whetting their appetites about your value, increasing their hunger to know more, offering them a taste if they meet with you, and enabling them to make “reservations” easily

  • Emphasizing value for them, not what you want

  • Avoiding common don’t when creating your email copy

  • Having a clear call to action in your email and an easy way to act immediately

  • Using techniques to get them to schedule a meeting with you

  • Knowing the “seasons” within your market to time email outreach

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