Episode 151: Getting on Podcasts to Get Consulting Business—with Deb Zahn
Being a podcast guest can be your ticket to getting more consulting clients if, and only if it is part of a larger strategy to get listeners to become clients. It doesn't happen by chance. So you need a plan.
On this podcast, host Deb Zahn talks about becoming a guest on other people's podcasts. She takes the mystery out of how to do get on podcasts and use those appearances to get more consulting business.
Podcast guesting can be a powerful way to build a business if you do it wisely. In this episode, host Deb Zahn talks about:
Recognizing the benefits of being a podcast guest
Speeding up the know-like-and-trust factor
Solving the mystery of how to get on someone’s podcast
Getting clear about your business targets and goals before you reach out to podcast hosts
Targeting the right podcasts to reach out to
Getting help to reach out
Understanding how to get on podcasts
Preparing to be an excellent guest once they say yes to having you on their show but not getting stuck in perfectionism
Dealing with being nervous
Knowing what not to do
Having a clear call to action
Using the podcast appearance to get consulting clients