Episode 166: How to Boost your LinkedIn Presence as a Consultant—with Emily Crookston
LinkedIn can be a place for you to generate consulting leads and get business. But…you must approach it skillfully to get the results you want.
In this Craft of Consulting podcast episode, I interview LinkedIn expert Emily Crookston who shares key strategies for establishing a business-getting presence on LinkedIn.
Emily Crookston helps people build a presence on LinkedIn that drives business—and doesn’t drive people away! In this episode, we talk about:
Recognizing that your profile is a valuable piece of internet real estateSwitching business strategies from public speaking to LinkedIn when the pandemic hit
Fixing your profile first and avoiding treating your LinkedIn profile like a resume
Developing a system for posting and tying it to a plan for getting consulting business
Promoting your business on LinkedIn but not only promoting
Knowing what content performs well on LinkedIn
Focusing on one platform where your clients
Using and reusing content creatively
Experimenting with new LinkedIn features
Choosing how often to be on LinkedIn and knowing what to spend your time doing
Understanding that LinkedIn's algorithm is meant to serve LinkedIn's purposes, not your business
Knowing what to measure relative to your goals
For more information about Emily Crookston: