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Listening Time:

41 min

Episode 173: Building Authority to Build Your Consulting Business—with Rochelle Moulton

Building authority can make you magnetic to consulting clients. But it's more than just showing off how smart you are and what you know. It's about building trust and creating value.

In this Craft of Consulting podcast episode, I interview Rochelle Moulton who talks about how to build authority. She also shares ways to monetize your experience, leverage multiple offers, and so much more.


Rochelle Moulton

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Episode Details

Rochelle Moulton shares how building authority can be a path to more consulting clients. In this episode, we talk about:

  • Understanding what authority is

  • Deciding how to build authority as a consultant

  • Knowing who you do and don’t want to work with

  • Changing your audience and what you do later

  • Breaking out of the employee mindset

  • Putting yourself out there publicly to talk about things

  • Avoiding common mistakes when building a consulting business

  • Thinking about authority as an incremental long game

  • Appealing to strangers who are your people

  • Productizing your consulting service model

  • Leveraging across offerings or up from offerings

  • Having ways to have people pay for your advice

  • Knowing the difference between your business model and revenue model

For more information about Rochelle:


For more information about The Authority Code book:

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