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Listening Time:

45 min

Episode: 183: Crafting Effective RFP Responses for You and Your Clients—with Responses Dan Freeman

Responding to Requests for Proposals (RFPs) can be a great way to generate revenue for your consulting business—whether by responding to RFPs yourself or getting clients to hire you to help them respond.

But winning awards takes more than just submitting a response. In this Craft of Consulting podcast episode, I interview RFP expert Dan Freeman who shares his field- tested strategies for winning high-stakes RFPs.


Dan Freeman

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Episode Details

Dan Freeman is an expert at responding to RFPs. In this episode, we talk about:

  • Helping clients recognize that responding themselves is not a good use of their time

  • Understanding what creates a winning proposal

  • Articulating the problem that the person who's issuing the RFP has

  • Applying persuasive language 

  • Trying to get face time with the evaluators beforehand

  • Using elegant design to set you apart

  • Having a winning process driven by a centralized strategy

  • Sharing what people actually care about, not what you care about

  • Avoiding annoying your evaluator or using language that they won’t understand

  • Using copywriting formulas

For more information about Dan Freeman:



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