Episode: 183: Crafting Effective RFP Responses for You and Your Clients—with Responses Dan Freeman
Responding to Requests for Proposals (RFPs) can be a great way to generate revenue for your consulting business—whether by responding to RFPs yourself or getting clients to hire you to help them respond.
But winning awards takes more than just submitting a response. In this Craft of Consulting podcast episode, I interview RFP expert Dan Freeman who shares his field- tested strategies for winning high-stakes RFPs.
Dan Freeman is an expert at responding to RFPs. In this episode, we talk about:
Helping clients recognize that responding themselves is not a good use of their time
Understanding what creates a winning proposal
Articulating the problem that the person who's issuing the RFP has
Applying persuasive language
Trying to get face time with the evaluators beforehand
Using elegant design to set you apart
Having a winning process driven by a centralized strategy
Sharing what people actually care about, not what you care about
Avoiding annoying your evaluator or using language that they won’t understand
Using copywriting formulas
For more information about Dan Freeman: