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Listening Time:

42 min

Episode 193: Developing a Product for Your Consulting Business—with Suzy Haber Wakefield

Adding a product to your consulting business lets you scale up and serve more. But how do you even create a product?

In this Craft of Consulting Podcast episode, I coach fashion consultant Suzy Haber Wakefield through the decision-making process for developing her first product. This first-ever coaching episode is part one or a two-part episode. In this episode, we walk through what the product could be. (Part two is how to validate it and sell it!)


Suzy Haber Wakefield

Pink Shirt.jpg

Episode Details

Suzy Haber Wakefield wants to earn a portion of her revenue from a product and gets coached by me on how to do it. In this episode, we talk about:

  • Identifying why you want to create a product

  • Knowing who your buyer is and why they would want to buy your product

  • Identifying results that the buyer wants

  • Clarifying what the buyer would have to do to get that result

  • Defining the minimal viable product that still gets your buyer a meaningful result that they're willing to buy

  • Adding or leveraging other offers

  • Determining how to deliver the product and a buyer experience

  • Developing a “play price”

  • Teasing the next episode

For more information about Suzy Haber Wakefield:


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