1/09/23
Listening Time:
37 min
Episode 194: Validating and Selling a Product for Your Consulting Business—with Suzy Haber Wakefield
Consulting products are another way to serve folks who need your help and generate a new type of revenue for your consulting business.
In this Craft of Consulting podcast episode, I bring Suzy Haber Wakefield back for our second coaching session on developing a product. In this episode, we walk through how to validate and sell a product.
TODAY'S GUEST
Suzy Haber Wakefield
Episode Details
Suzy Haber Wakefield wants to serve her clients through offering a product. In this episode, we talk about:
Validating a product and price before you create it
Providing value in exchange for input
Listening for the language people use to describe how they feel about your product
Pre-selling before you develop a product
Creating a sales funnel for your product
Redirecting to other offers
Considering how to package the product to sell it and make sure it delivers the promised result
Converting people to buyers
Experimenting and paying attention to your data to increase conversions
Capturing what people are telling you that they also want
Looking at your product as a bite-sized, affordable, value-driven way to serve people
For more information about Suzy Haber Wakefield:
Website: https://www.suzy-wakefield.com/