Episode 198: Embracing Your Buyers—with Deb Zahn
People who hire you as a consultant are your BUYERS. Did you feel icky when you read the word "buyer?" Did it feel crassly commercial? Uncomfortably transactional? And not about why you wanted to be a consultant?
If you wanted to be a consultant because you like helping people and want to make your slice of the world a better place, using transactional language like that can feel awkward and off putting.
In this Craft of Consulting Podcast episode, I talk about embracing that you, like other businesses, have buyers. I share why it's important to get comfortable with that reality and take action based on it—all so you can enjoy doing work you were meant to do.
I encourage all consultants to name and claim that you sell your consulting to buyers, so you can make better decisions, take better action, and get hired more. In this episode, I talk about:
Embracing that your consulting business is a business
Avoiding euphemisms that obscure the realities of what you must do to get business
Identifying your buyer and what they care enough about to buy
Offering what clients will buy
Knowing what buying questions to ask
Giving yourself the gift of clarity
For more information on the Craft of Consulting Membership: https://www.craftofconsulting.com/membership