Episode 201: Deciding Not Defaulting in Your Consulting Business—with Natalie Eckdahl
Plenty of "experts" will say you have to do something to get consulting business. Email lists, a free tool to get leads, and on and on. But is it really going to get you consulting clients and build your business? Not necessarily.
In this Craft of Consulting Podcast episode, I interview Biz Chix's Natalie Eckdahl who will help you get rid of assumptions about what you must do and instead make choices that work for your consulting business.
Natalie Eckdahl helps consultants focus on what works to get business from your ideal clients. In this episode, we talk about:
Avoiding doing what experts tell you to do when they don’t understand who your ideal client is and what your market responds to
Positioning yourself and understanding where you fit in your market space
Understanding niching vs. specializing and using them to your advantage
Writing down the words that your ideal clients use and knowing how to present it back to them
Deciding if an email list and other strategies are going to get you consulting clients
Applying rapid visibility techniques
Doing relationship marketing through real relationships
Knowing that if a person makes a referral for you, it’s impacting their relationship too
Nurturing your network, even if you’re busy
For more information about Natalie Eckdahl: