Episode 217: Giving Potential Clients a Clear Path to Buying from You—with Deb Zahn
If you want consulting clients to buy your services, make it easy for them to do it.
In this Craft of Consulting Podcast episode, I talk about how to make it clear to your prospective client what to do to progress towards buying from you.
Giving prospective consulting clients a clear, focused call to action will increase the likelihood of them hiring you. In this episode, I talk about:
Judging bad garage sale signs that don’t enable you to become a buyer
Creating a stellar experience on the front end
Avoiding vague calls to action
Defining your next step for yourself
Making it easy for prospective clients to do what you want them to do
Having one call to action
Clarifying the steps that moves would-be clients towards purchasing from you
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