top of page


Listening Time:

22 min

Episode 217: Giving Potential Clients a Clear Path to Buying from You—with Deb Zahn

If you want consulting clients to buy your services, make it easy for them to do it.

In this Craft of Consulting Podcast episode, I talk about how to make it clear to your prospective client what to do to progress towards buying from you.


Deb Zahn

Pink Shirt.jpg

Episode Details

Giving prospective consulting clients a clear, focused call to action will increase the likelihood of them hiring you. In this episode, I talk about:

  • Judging bad garage sale signs that don’t enable you to become a buyer

  • Creating a stellar experience on the front end

  • Avoiding vague calls to action

  • Defining your next step for yourself

  • Making it easy for prospective clients to do what you want them to do

  • Having one call to action

  • Clarifying the steps that moves would-be clients towards purchasing from you

For more information about the Craft of Consulting Membership:


bottom of page