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Listening Time:

43 min

Episode 218: Marketing Your Consulting Services Effectively—with Michael “Buzz” Buzinski

Marketing is often one of the most mystifying activities for consultants. How do you do it? How do you do it in a way that leads to sales?

In this Craft of Consulting Podcast episode, I interview Michael “Buzz” Buzinski who shares how to use marketing to grow your consulting business and what marketing tactics to skip.


Michael “Buzz” Buzinski

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Episode Details

Michael “Buzz” Buzinski is a marketing strategist who creates marketing campaigns for brands. In this episode, we talk about:

  • Marketing in addition to networking and word-of-mouth sales

  • Understanding that marketing is really just the magnet that draws people in

  • Realizing that if you try to be everything to everyone, you're going to end up being no one to everyone

  • Using Integrated marketing, which uses multiple tactics at the same time and testing them over time

  • Integrating many ways of getting business: networking, referrals, joint ventures, social media, blogs, authority marketing, SEO, ads, etc.

  • Making sales and marketing feed off each other

  • Pre-qualifying potential clients before discovery meetings to ensure they are a good fit

  • Remembering that the client doesn't care what you know until they know how much you care

  • Knowing that most people will take action to get rid of pain faster than they will take action to get pleasure

  • Making sure you have the right offer and then only offering it to the people who are a right fit for it

  • Paying attention to the average revenue per client and profitability of clients

  • Using language that gets to get the right person to say yes and the wrong person to say no

  • Knowing all about you best clients

  • Productizing solutions

For more information about Michael “Buzz” Buzinski:


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