Episode 219: Building Narrative Power for Your Consulting Business—with Guillaume Wiatr
Having a business story is different than having narrative power. Narrative power gives you the ability to defy the normal and, thereby, differentiate yourself as a consultant.
In this Craft of Consulting Podcast episode, I interview Guillaume Wiatr, CEO of MetaHelm, a business strategy consultancy. He shares how to avoid toxic narratives and build narrative power that benefits your consulting business and life.
Guillaume Wiatr helps professional service firms build narrative power. In this episode, we talk about:
Examining four categories of toxic narratives
Building narrative power as a messy process
Activating narrative power
Recognizing the difference between narrative power and business stories
Building narrative power as a collaborative process
Avoiding cookie cutter solutions
Launching first with a minimally viable offer and then refining it over time
Co-creating with clients
For more information about Guillaume Wiatr: