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Listening Time:

40 min

Episode 219: Building Narrative Power for Your Consulting Business—with Guillaume Wiatr

Having a business story is different than having narrative power. Narrative power gives you the ability to defy the normal and, thereby, differentiate yourself as a consultant.

In this Craft of Consulting Podcast episode, I interview Guillaume Wiatr, CEO of MetaHelm, a business strategy consultancy. He shares how to avoid toxic narratives and build narrative power that benefits your consulting business and life.


Guillaume Wiatr

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Episode Details

Guillaume Wiatr helps professional service firms build narrative power. In this episode, we talk about:

  • Examining four categories of toxic narratives
    Building narrative power as a messy process

  • Activating narrative power

  • Recognizing the difference between narrative power and business stories

  • Building narrative power as a collaborative process

  • Avoiding cookie cutter solutions

  • Launching first with a minimally viable offer and then refining it over time

  • Co-creating with clients

For more information about Guillaume Wiatr:


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