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Listening Time:

65 min

Episode 227: The Power of Positioning Your Consulting Business—with Guillaume Wiatr and Deb Zahn

Positioning your consulting business well can magnetically pull the right clients to you. And if you have all the positioning elements working together that magnetism is easier to create.

In this Craft of Consulting Podcast episode, Guillaume Wiatr and I dive into positioning your consulting business for success, including what it is, why it matters, and how to do it.


Guillaume Wiatr and Deb Zahn

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Episode Details

Guillaume Wiatr and I share our strategies for positioning your business for success. In this episode, we talk about:

  • Defining what positioning is and how it helps you succeed

  • Giving examples of the implications of good and bad positioning

  • Understanding that positioning is more than having a good positioning statement

  • Creating business models that define your position

  • Approaching positioning as a sandbox to test things in, not a face tattoo

  • Niching as a place to start and options for doing it

  • Drawing the right clients to you by articulating who you are and aren’t

  • Making positioning decisions

  • Using retainer models that are mutually beneficial and not just hoarding benefits

  • Pricing yourself for your market position

  • Framing your position in your market

  • Naming your consulting business

  • Changing your positioning

For more information about Guillaume Wiatr and Deb Zahn:

Guillaume Wiatr’s Website:

The Craft of Consulting Membership:

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