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Listening Time:

30 min

Episode 242: What Consulting Clients Really Want—with Heather Gates

What if you could get into the mind of a consulting client and find out what they really want? Find out what makes them say yes or no to a consultant. Well, you are in luck!

In this Craft of Consulting Podcast episode, I interview Heather Gates, one of my long-time clients, who shares why she hires consultants, what type of experience she wants, and what makes her say no thanks.


Heather Gates

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Episode Details

In this episode, we talk about:

  • Looking back at our rocky start

  • Understanding why she wants to hire consultants at all

  • Deciding who she wants to hire as a consultant

  • Being annoyed by rigid models

  • Bringing flexibility to the process

  • Naming factors that lead to a yes

  • Saying something if you see bad behavior from other consultants

  • Having a collegial connection with consultants

  • Making sure you are always looking out for past clients

For more information about Heather Gates:


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