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12/18/23

Listening Time:

33 min

Episode 243: Go-To Business Development Strategies—with Gemma Francis

Getting clients doesn’t have to be a guessing game. There is ample research and expertise to guide your choices and actions.


In this Craft of Consulting Podcast episode, I interview Gemma Francis, a business development expert who shares sustainable strategies for getting steady business.

TODAY'S GUEST

Gemma Francis

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Episode Details

In this episode, we talk about:


  • Looking at what research shows works to get clients

  • Differentiating between specific behaviors people do when trying to get business

  • Identifying who is best at winning business

  • Using the three Cs that tend to work to get business

  • Knowing how often you should be doing business development

  • Making business development sustainable

  • Prioritizing effective follow up

  • Using marketing to speak to a wider audience

  • Having a mindset of generosity

  • Understanding that clients are becoming less loyal

  • Focusing on client experience

  • Staying front of mind


For more information about Gemma Francis:

Website: https://gemmafrancisconsulting.com

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