12/18/23
Listening Time:
33 min
Episode 243: Go-To Business Development Strategies—with Gemma Francis
Getting clients doesn’t have to be a guessing game. There is ample research and expertise to guide your choices and actions.
In this Craft of Consulting Podcast episode, I interview Gemma Francis, a business development expert who shares sustainable strategies for getting steady business.
TODAY'S GUEST
Gemma Francis
Episode Details
In this episode, we talk about:
Looking at what research shows works to get clients
Differentiating between specific behaviors people do when trying to get business
Identifying who is best at winning business
Using the three Cs that tend to work to get business
Knowing how often you should be doing business development
Making business development sustainable
Prioritizing effective follow up
Using marketing to speak to a wider audience
Having a mindset of generosity
Understanding that clients are becoming less loyal
Focusing on client experience
Staying front of mind
For more information about Gemma Francis:
Website: https://gemmafrancisconsulting.com