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Listening Time:

33 min

Episode 243: Go-To Business Development Strategies—with Gemma Francis

Getting clients doesn’t have to be a guessing game. There is ample research and expertise to guide your choices and actions.

In this Craft of Consulting Podcast episode, I interview Gemma Francis, a business development expert who shares sustainable strategies for getting steady business.


Gemma Francis

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Episode Details

In this episode, we talk about:

  • Looking at what research shows works to get clients

  • Differentiating between specific behaviors people do when trying to get business

  • Identifying who is best at winning business

  • Using the three Cs that tend to work to get business

  • Knowing how often you should be doing business development

  • Making business development sustainable

  • Prioritizing effective follow up

  • Using marketing to speak to a wider audience

  • Having a mindset of generosity

  • Understanding that clients are becoming less loyal

  • Focusing on client experience

  • Staying front of mind

For more information about Gemma Francis:


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