Episode 32: How to Leverage Your Existing Network to Get Clients—with Deb Zahn
In this Craft of Consulting podcast episode, host Deb Zahn shares her proven methods for leveraging your existing network to get clients. She talks about the precise techniques for sending higher-yield emails that increase the likelihood of getting your network to give you access to their networks and how to follow up with prospective clients.
Podcast host Deb Zahn shares how you can use email, still the primary method of communication for most people, to leverage your existing network to gain new clients. She shares exactly how to write a great networking email as well as strategies to follow up to get more clients. In this episode, Deb talks about:
Ways to design and implement an email strategy that keeps the burden low for your network and increases the likelihood that they help you get clients
Tactics to increase the number of people in your network who are helping you
Tactics to get clients’ attention and increase their responses
How to make it easier to leverage your network by downloading email templates that work
More about Deb: