Episode 5: Helping Clients Transform—with Andrea Fabbri

Andrea shares his expertise helping businesses transform and succeed through the deliberate and strategic use of the brand and branding process. As the Managing Director of the BrandingBusiness office in New York, he works with diverse clients around the globe and specializes in companies facing critical inflection points. Andrea blends brand strategy with change management to help companies identify and then fulfill their unique brand promises. In this podcast, he talks about:

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• How to get clients to embrace the need to change and innovate in the marketplace

• Key questions to get clients to answer during the discovery phase

• How to get to the heart of what clients need to change and using both data and insights to create client clarity and commitment

• Strategies for evolving the culture of companies so they can truly transform and deliver on their brand promise

• How to help companies get past resistance to change and indecision

• The essential attributes of successful consultants

• Ways he brings more balance to his life and how that helps him serve his clients better

• How excellent consulting and jazz are alike!

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More about Andrea: https://www.brandingbusiness.com/people/andrea-fabbri/