Episode 5: Helping Clients Transform—with Andrea Fabbri
In this Craft of Consulting podcast episode, I interview Andrea Fabbri. Andrea is the Managing Director of the BrandingBusiness office in New York. Andrea works with diverse clients—spanning global companies and nimble, high-growth companies. Andrea shares his expertise at creating change and helping businesses transform and succeed through the deliberate and strategic use of the brand.
Andrea shares his expertise helping businesses transform and succeed through the deliberate and strategic use of the brand and branding process. As the Managing Director of the BrandingBusiness office in New York, he works with diverse clients around the globe and specializes in companies facing critical inflection points. Andrea blends brand strategy with change management to help companies identify and then fulfill their unique brand promises. In this podcast, he talks about:
How to get clients to embrace the need to change and innovate in the marketplace
Key questions to get clients to answer during the discovery phase
How to get to the heart of what clients need to change and using both data and insights to create client clarity and commitment
Strategies for evolving the culture of companies so they can truly transform and deliver on their brand promise
How to help companies get past resistance to change and indecision
The essential attributes of successful consultants
Ways he brings more balance to his life and how that helps him serve his clients better
How excellent consulting and jazz are alike!