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Listening Time:

20 min

Episode 51: Using Multiple Promotional Strategies to Build Your Business—with Roberta Matuson

In this Craft of Consulting podcast episode, I interview Roberta Matuson who helps organizations and companies identify, acquire, nurture, and retain the best people. She is president of Matuson Consulting and has authored 5 books on topics related to talent. In this episode, we talk about how Roberta uses multiple marketing strategies to promote herself, establish her credibility, and build her business.


Roberta Matuson

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Episode Details

In this episode, we talk about how Roberta markets her consulting business and leverages multiple marketing and other strategies to attract and retain more clients. In this podcast, we talk about:

  • Pulling business toward you to attract and retain more clients

  • Picking one or two types of marketing content you enjoy creating and getting really good at them

  • Scheduling time to create content and using the right content at the right time

  • Focusing your business and honing your messaging so that it’s easier to tell people what you do and easier for clients to say yes

  • Letting go of trying to be everything for everybody to become the go-to person in your niche

  • Using technology to work from anywhere and live the life you want

  • Building relationships and getting to “yes” through multiple conversations with potential clients

  • Navigating client objections

  • Pricing for strategy and execution phases of consulting engagements

  • Asking the right questions to calculate value-based pricing

More about Roberta Matuson:

More About Roberta’s Books:

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