6/2/20

Listening Time:

39 min

Episode 58: How to Market Yourself as a Consultant—with Lisa Larter

In this Craft of Consulting podcast episode, I interview Lisa Larter, a business strategist, digital marketing expert, author, and speaker.


Her company, the Lisa Larter Group, helps consultants and other clients formulate and execute marketing strategies all directed toward achieving their business goals. In this episode, we talk about the dos and don’ts of marketing your consulting business.

TODAY'S GUEST

Lisa Larter

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Episode Details

Lisa shares how to marry business strategy and marketing so that you use your time and money wisely. In this podcast, we talk about:

  • Understanding what marketing is and what it can do for your consulting business

  • Honing in on the right buyer

  • Avoiding being the best-kept secret in your market

  • Choosing where to start when marketing yourself as a new consultant

  • Using content to establish authority and thought leadership, demonstrate value, and get prospective clients to take the right action

  • Giving prospective clients a clear next step

  • Making strategic decisions about how to appear and not appear on social media

  • Choosing when to follow social media trends

  • Bypassing the common mistakes consultants make when marketing that don’t get them the results they want

  • Embracing video technology to market yourself

  • Ensuring you have specific business and marketing strategies before doing marketing

  • Playing the long game and “inspecting what you expect”

  • Letting your personality shine through your marketing

  • Thriving during the COVID-19 pandemic


More about Lisa:

https://lisalarter.com