9/21/20
Listening Time:
42 min
Episode 74: Leveraging the Power of Podcasts to Build Your Consulting Business—with Kasey Jones
In this Craft of Consulting podcast episode, I interview Kasey Jones, the CEO of Our Galaxy. She helps consultants and other founders build and grow their businesses. In this podcast, she delves into the power of podcasts to support your personal and business brands and build your consulting business. She also talks about how podcasts and other branding and marketing actions can combine to support your business goals and ways to do it that make your life easier.
TODAY'S GUEST
Kasey Jones
Episode Details
Kasey Jones covers a broad range of topics on using podcasts and other marketing platforms to build your brand and business. In this podcast, we talk about:
Figuring out that connection to your personal brand
Creating systems that make attracting clients easier
Recognizing the power of podcasts for consultants
Understanding that getting business is about YOU, not necessarily what you do, your website, and other aspects of your brand and business
Closing clients through building trust
Building relationships with the people you do podcasts with
Doing your pre-work before trying to start or get on podcasts
Developing streamlined systems and processes for doing podcasts and delegating tasks you don’t need to do
Establishing a podcast plan that aligns with your personal and business brands
Leveraging your content and systematizing how you do that to maximize its impact and ease your burden
Approaching your social media like you would approach anything else in your business
Using systems to help you get past imposter syndrome
Getting past your resistance to being on podcasts and marketing yourself on social media
More about Kasey and Our Galaxy: https://www.ourgalaxy.co/rise-to-lead