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Listening Time:

34 min

Episode 98: Mastering Change Management—with April Callis-Birchmeier

What’s a consulting skill that could make you more marketable and better able help your clients get the results they want? Change management! Since consultants are in the business of change, having knowledge and skills to make change happen and stick is essential. But how do you learn how to do it well?

In this Craft of Consulting podcast episode, I interview April Callis-Birchmeier, a certified change management expert. She shares some of her primary strategies and techniques for managing change when she is working with her clients and reveals how to level up your skills.


April Callis-Birchmeier

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Episode Details

April Callis-Birchmeier knows the ins and outs of change management. In this episode, we talk about:

  • What change management is and why it matters

  • Having clients take advantage of your fresh eyes in the first few weeks of an engagement

  • Understanding the history of what's gone on in an organization, including organizations that have had relatively little change and those who change quickly and a lot

  • Getting clear on the benefit of the change to the organization

  • Making the benefit relevant and relatable to everybody who has to go through the change

  • Recognizing that people now need between 9 and 16 communication exposures before they understand an idea or something applies to them

  • Building a communication plan and matrix that leverages all the communication vehicles they already have

  • Highlighting and reiterating to executives that not everybody has heard the message

  • Needing sponsors to be seen and heard as change is implemented and ensuring they know what that means

  • Embracing that resistant is normal and should be expected and planned for

  • Improving your change management skills

More about Springboard Consulting, LLC.:

April’s book READY, Set, Change! Simplify and Accelerate Organizational Change

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