11/15/21

Listening Time:

38 min

Episode 134: Crafting Persuasive Messages to Get Consulting Clients—with Juan Guerra

Presenting can get you clients...but too often it doesn't if you don’t have a persuasive message that gets you the results you want.


On this week's episode of the Craft of Consulting Podcast, I interview expert storyteller, Juan Guerra from Skills of Life. He helps people deliberately craft their stories into persuasive messages to attract and secure clients. He shares a host of strategies and techniques for creating and delivering presentations that wow the people you want to work with and then turn them into prospects and clients.

TODAY'S GUEST

Juan Guerra

Pink Shirt.jpg

Episode Details

Juan Guerra knows that stories can land clients but only if they are well crafted. In this episode, we talk about:


  • Hosting virtual events as a powerful way to interact and connect with leads in real-time

  • Crafting persuasive messages that resonate with who you want to work with

  • Becoming aware of what your audience desires and their fake beliefs to shape their mindset and prime them for the sale

  • Selling people what they think they need with what you know is going to help them

  • Knowing what feeling or action that you want the person to take the moment you stop talking

  • Using your story and experiences to bring value to your listener

  • Nailing your key messages

  • Avoiding the expert curse of saying too much or having your slides present for you

  • Preparing for your presentations and events

  • Issuing a call to action at the end of your presentation

  • Using your persuasive message beyond your presentation

  • Connecting with the pain and desire of what your audience is trying to achieve

  • Translating presentations to virtual platforms


For more information about Juan Guerra and access to a free course that will help you simplify your message: https://www.skillsoflife.net/free-course/