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Listening Time:

38 min

Episode 134: Crafting Persuasive Messages to Get Consulting Clients—with Juan Guerra

Presenting can get you clients...but too often it doesn't if you don’t have a persuasive message that gets you the results you want.

On this week's episode of the Craft of Consulting Podcast, I interview expert storyteller, Juan Guerra from Skills of Life. He helps people deliberately craft their stories into persuasive messages to attract and secure clients. He shares a host of strategies and techniques for creating and delivering presentations that wow the people you want to work with and then turn them into prospects and clients.


Juan Guerra

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Episode Details

Juan Guerra knows that stories can land clients but only if they are well crafted. In this episode, we talk about:

  • Hosting virtual events as a powerful way to interact and connect with leads in real-time

  • Crafting persuasive messages that resonate with who you want to work with

  • Becoming aware of what your audience desires and their fake beliefs to shape their mindset and prime them for the sale

  • Selling people what they think they need with what you know is going to help them

  • Knowing what feeling or action that you want the person to take the moment you stop talking

  • Using your story and experiences to bring value to your listener

  • Nailing your key messages

  • Avoiding the expert curse of saying too much or having your slides present for you

  • Preparing for your presentations and events

  • Issuing a call to action at the end of your presentation

  • Using your persuasive message beyond your presentation

  • Connecting with the pain and desire of what your audience is trying to achieve

  • Translating presentations to virtual platforms

For more information about Juan Guerra and access to a free course that will help you simplify your message:

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