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Listening Time:

45 min

Episode 158: Selling Your Consulting Services to Human Beings—with Deb Zahn

Selling your consulting services would be easy if it weren't for human beings. Human beings can be messy and bring uncertainty. Groups of humans...even more so.

But that's the reality of having a consulting business. You're selling to humans. Not companies. Not organizations. That's why rigid selling formulas don't work.

On this week’s episode of the Craft of Consulting Podcast, I talk about why trying to follow formulas for getting consulting clients can stall or delay your success and what you can do instead.

I also share examples from my consulting business about how I adapted to get business and, by doing so, was able to do fulfilling work with fabulous clients.


Deb Zahn

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Episode Details

Getting consulting clients requires getting really good at adapting. In this episode, I talk about:

  • Understanding why rigid formulas for getting consulting clients don’t work

  • Applying to Craft of Consulting Membership to get the support, guidance, and tools that you need to be able to get clients faster

  • Sharing two examples of when I had to adapt to get consulting clients

  • Embracing that there will always be human dynamics that you have to be ready to respond to

  • Knowing what you can rely on instead of trying to get a formula to work

  • Cultivating critical skills to be able to adapt when you’re trying to get clients

  • Nailing down the fundamentals of your consulting business

  • Sharing examples of solutions when Craft of Consulting members were trying to get consulting clients

For more information about the Craft of Consulting Membership:

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