Episode 211: Social Media Marketing for Your Consulting Business—with Nika Stewart
Marketing your consulting business on social media is not magic, and it doesn't mean that sales will start pouring in. It has a place in your business development plan, but it's important to know what its purpose is and how to make it support sales.
In this Craft of Consulting Podcast, I Interview Nika Stewart, who reveals the ins and outs of how to do social media marketing, including LinkedIn Live events, to help you grow your consulting business.
Nika Stewart helps people successfully market their businesses. In this episode, we talk about:
Understanding that social media is one slice in your marketing pie
Sharing your personalityon social media to connect with people
Recognizing what social media can and can’t do for sales
Knowing your niche and speaking the language of your target client
Choosing one or two social media platforms to start
Having a process that you make our own
Embracing that good enough is actually perfect
Figuring out how to be consistent on social media
Streaming live as one of the fastest ways to connect with people
Having reasonable expectations when doing live streams
For more information about Nika Stewart:
Grow Your Socials with Nika Facebook group: https://www.facebook.com/groups/growyoursocialwithnika