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Listening Time:

37 min

Episode 231: Outsourcing to Get Your Life Back and Your Consulting Business Flourishing—with Gina Cotner

Outsourcing can help free you up and grow your business. Because it’s tough to get through the day let alone scale if everything is always just you!

In this Craft of Consulting Podcast episode, I interview Gina Cotner who shares strategies and go-to tips for outsourcing wisely.


Gina Cotner

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Episode Details

In this episode, we talk about:

  • Allowing yourself to do what you are best at and what you want to do

  • Understanding why to outsource and the investment it takes

  • Letting other people do what they love to do

  • Recognizing the difference between a virtual assistant and an executive assistant

  • Understanding what’s options are out there for outsourcing and what they offer

  • Choosing what to outsource

  • Documenting standard procedures

  • Coaching people early and often

  • Having reasonable expectations for outsourcing

  • Being accountable to people you outsource to

For more information about Gina Cotner:


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