Episode 54: Growing Your Consulting Business When Your Niche is People—with Kim Wilkerson
In this Craft of Consulting podcast episode, I interview Kim Wilkerson of Wilkerson Consulting. Kim provides consulting, coaching, and training to a diverse range of clients, from Fortune 500 companies to family-owned businesses, and a wide set of industries spanning the globe, including health care, nonprofit, government agencies, and more.
In this podcast episode, Kim shares how she chose a different path as a consultant by focusing on the people side of business rather than an industry or market and built a business based on fostering lasting, trusting relationships with clients over many years.
Kim didn’t do what everyone said to do. She didn’t pick a narrow niche when she started her consulting business. Instead, she chose “people” as her niche and built a robust business across industries and markets. In this podcast, we talk about:
Bucking the typical advice when she started consulting and what the results were
Getting her first client
Leveraging different types of work to help clients more
Evolving her coaching practice and becoming a trusted advisor
Getting to what the client truly needs when you first talk to them
Avoiding the bad rap consultants sometimes get among clients
Establishing your consulting business now by avoiding common mistakes
Asking the right questions and having the right mindset to help clients and keep them coming back year after year
More About Kim:
More about Kim’s book, The Language of Success: