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Listening Time:

35 min

Episode 54: Growing Your Consulting Business When Your Niche is People—with Kim Wilkerson

In this Craft of Consulting podcast episode, I interview Kim Wilkerson of Wilkerson Consulting. Kim provides consulting, coaching, and training to a diverse range of clients, from Fortune 500 companies to family-owned businesses, and a wide set of industries spanning the globe, including health care, nonprofit, government agencies, and more.

In this podcast episode, Kim shares how she chose a different path as a consultant by focusing on the people side of business rather than an industry or market and built a business based on fostering lasting, trusting relationships with clients over many years.


Kim Wilkerson

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Episode Details

Kim didn’t do what everyone said to do. She didn’t pick a narrow niche when she started her consulting business. Instead, she chose “people” as her niche and built a robust business across industries and markets. In this podcast, we talk about:

  • Bucking the typical advice when she started consulting and what the results were

  • Getting her first client

  • Leveraging different types of work to help clients more

  • Evolving her coaching practice and becoming a trusted advisor

  • Getting to what the client truly needs when you first talk to them

  • Avoiding the bad rap consultants sometimes get among clients

  • Establishing your consulting business now by avoiding common mistakes

  • Asking the right questions and having the right mindset to help clients and keep them coming back year after year

More About Kim:

More about Kim’s book, The Language of Success:

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