Episode 68: Marketing Strategies to Reliably Grow Your Consulting Business—with Jeffrey Scott
In this Craft of Consulting podcast episode, I interview Jeffrey Scott, a consultant and coach in the landscape industry.
In this episode, Jeffrey Scott shares how he built a multi-pronged “bonfire” marketing strategy to build a reliable pipeline of consulting business, including by leveraging content to better serve his clients and prioritizing what to spend his marketing time, energy, and money on.
Jeffrey Scott shares his strategies for implementing and refining a robust marketing strategy that keeps his current clients engaged and happy and attracts new clients. In this podcast, we talk about:
Focusing on marketing from the beginning
Building a bonfire of marketing strategies
Creating systems, habits, and momentum that allow you to keep your business’ momentum going
Reusing content in different ways and connecting content together for your clients’ benefit
Picking the right priorities and adjusting regularly
Saying no to things so you can have the time to go deeper in a certain market or area
Writing and creating books, videos, and podcasts as tools for growing your business
Establishing peer coaching groups combined with a networking opportunity and experience for clients
Filming testimonials to use in your marketing
Becoming an expert speaker as a key consulting and marketing skill
Recognizing what you did that made you successful after you become successful
Being generous and giving away free content as a key marketing strategy